Expert Advice in Accessible Tourism
Empowering Experiences specialises in guiding tourism businesses to identify and develop accessible tourism products and services. Founded as GetAboutAble Pty Ltd in 2015, we have grown from our Canberra base to be national leaders, providing tailored consulting, training, and workshops to help you understand and implement accessible tourism initiatives cost-effectively. We equip businesses and other organisations with practical tools to improve accessibility and inclusivity, giving you a competitive edge in the tourism market.
Why Focus on Accessible Tourism?
The tourism industry thrives on offering exceptional experiences to all travellers, yet many destinations and businesses still fall short in catering to people with disability and other access needs. By focussing on improving your offerings for people with mobility-, vision-, or hearing impairments, neurodiversity and other hidden disabilities, tourism operators can:
- Enhance Visitor Experiences – Accessible accommodations, attractions, and services lead to increased customer satisfaction and positive reviews.
- Expand Market Reach – The accessible tourism market is valued at billions of dollars worldwide, with travellers with disabilities and their families seeking destinations that cater to their needs.
- Meet Legal and Social Responsibilities – Proactively ensuring accessibility helps businesses comply with evolving legislation while fostering a more inclusive society.
- Increase Revenue Opportunities – Tourists with disabilities often travel with companions, meaning accessible tourism benefits not only individuals with disabilities but also their friends and families.
- Optimising Tourism Award Submissions – Gain insights to optimise your submission for tourism awards from a proud sponsor for the Excellence in Accessible Tourism category in both the Canberra Region and Australian Tourism Awards.
Contact Empowering Experiences today
Make your tourism business a leader in accessibility and inclusion. Contact Empowering Experiences at consulting@empoweringxp.com today to start your journey towards an inclusive and profitable future. Empowering Experiences can work with you to optimise financial year spending and budgeting, including immediate invoicing if required.
Tourism Businesses Show Resilience Amid Ongoing Challenges
Despite rising operational costs and economic uncertainty, Australian tourism businesses continue to show resilience and cautious optimism. The March 2025 quarterly business sentiment survey from the Australian Tourism Industry Council, supported by Canberra Region Tourism Industry Council reveals that while business activity and confidence is improving, cost pressures remain a key challenge.
Encouraging signs include 73% of businesses trading steadily and 59% reporting stable or stronger activity compared to March 2024. While staffing costs and insurance expenses continue to pressure margins, businesses are responding with future-focused strategies including improving digital channel presence, targeting longer stays, and diversifying offerings to attract new markets.
With many operators now reporting stronger bookings, longer stays, and increased demand, confidence is rising across the industry. Notably, 42% plan to invest further into their operations over the next 12 months. The Quality Tourism programs remain a key support, helping businesses maintain excellence and innovate in a competitive market. For more information contact info@crtic.com.au
Click here to read more on the March 2025 Business Sentiment Survey.
