Australian tourism operators outshine global competitors with 89.5% guest satisfaction scores!
Quality Tourism Businesses are delivering world-class guest experiences, recording satisfaction scores in Q2 that significantly outperform both global (86.9%) and regional benchmarks (83.8%), according to new data from Shiji’s Reviewpro Reputation. The results highlight Australia’s competitive edge in the global tourism market, with businesses who are a part of the Quality Tourism Framework (QTF) consistently exceeding international standards for service quality and guest satisfaction.
The Global Review Index (GRI) is a comprehensive score that combines and averages guest ratings and reviews from multiple online platforms, providing an overall measure of a business’s reputation and customer satisfaction. A higher GRI indicates stronger positive guest experiences and greater consistency in service quality. As part of their participation in the QTF, businesses receive complimentary access to Shiji Reviewpro Reputation, enabling them to easily monitor online reviews across multiple platforms and respond promptly to guest feedback.
The QTF provides tourism operators with the support to consistently deliver exceptional experiences, evolve their business, and maintain the competitiveness of Australia’s visitor economy. It offers access to a suite of business development and accreditation programs, distinguished awards programs, and practical tools designed to elevate operations and customer experience. With tailored pathways focusing on quality assurance, sustainability, accessibility, and other industry-relevant topics, the QTF supports businesses in boosting revenue, building customer loyalty, and standing out in a competitive market. By engaging with the QTF, operators are empowered to drive measurable improvements in customer satisfaction, trust, and repeat business.
Australian Tourism Operators Focus on Growth Through Innovation and Investment
The June 2025 quarterly business sentiment survey from the Australian Tourism Industry Council, supported by CRTIC shows tourism operators are adapting, innovating, and investing despite mixed trading conditions. In the June quarter, 72% of businesses were trading as usual, with 36% reporting growth driven by product diversification, stronger digital presence, and peak travel periods.
International demand is rising, particularly from Singapore, China, and Southeast Asia. Many operators are expanding offerings – from weddings and retreats to Indigenous cultural experiences – maximising infrastructure and higher-yield opportunities.
Looking ahead, 45% plan to increase investment, and 45% feel confident about their prospects. While challenges like rising costs and workforce shortages remain, businesses are focusing on long-term growth through new facilities, marketing, and staff training. The Quality Tourism programs remain a key support, helping businesses maintain excellence and innovate in a competitive market. For more information contact us at info@crtic.com.au .
Click here to read more on the June 2025 Business Sentiment Survey.
Australian Tourism Businesses Take Proactive Steps to Enhance Risk Management
More than 115 Australian tourism businesses took proactive steps to strengthen safety by reviewing their risk management plans with ATIC’s personalised risk assessment tool, during the June 2025 quarter.
The personalised risk assessment tool is part of a suite of ATIC programs and tools supported by the Australian Government, through Austrade’s Quality Tourism Framework Grant Program, to assist small, medium, and regional tourism businesses to enhance their quality, accessibility, and sustainability.
The personalised risk assessment tool guides businesses through a simple three step process of identifying risks, assessing the impact and likelihood of identified risks and developing mitigation strategies. Businesses are encouraged to undertake a regular review of their risk management plan and make updates where necessary to stay ahead of potential challenges.
In addition to the tool, businesses also have access to several case studies and the ‘Don’t Risk It’ manual which is designed to assist tourism businesses to prevent, respond and recover from a disaster.
The Australian Government, through Austrade is providing $8M in funding to enhance ATICs suite of programs and to support tourism operators to develop their business.
For more information, click here.
Sustainable Tourism Accreditation Grows as Operators Embrace Responsible Practices
Over 135 Australian businesses were accredited through the ATIC Sustainable Tourism accreditation program during the June 2025 quarter, demonstrating a strong commitment to responsible practices that benefit the environment, local communities, and the future of their businesses.
As the Australian tourism industry’s largest and longest-running sustainability program with more than 3,300 participating businesses, the Sustainable Tourism accreditation program supports businesses to craft high-quality, engaging, and memorable visitor experiences that not only meet but exceed customer expectations while demonstrating sound sustainability practices.
The Sustainable Tourism accreditation program is part of a suite of ATIC programs supported by the Australian Government, through Austrade’s Quality Tourism Framework Grant Program, to assist small, medium, and regional tourism businesses to enhance their quality, accessibility, and sustainability.
Sustainable Tourism Accreditation incorporates sustainability across environmental, cultural, social and commercial business practices and aligns with the National Sustainability Framework for the Visitor Economy.
The Australian Government, through Austrade is providing $8M in funding to enhance ATICs suite of programs and to support tourism operators to develop their business.
For more information, click here.
