The Quality Tourism Framework
The Quality Tourism Framework (QTF) is a national business development program that is suitable for tourism businesses of all shapes and sizes. It provides businesses with the necessary tools and resources to ensure best practice management, customer confidence and the ongoing sustainability.
It consists of a collection of Australia’s most recognised and well-respected tourism industry programs, including:
Quality Tourism Accreditation
Previously known as the Australia Tourism Accreditation Program, or ATAP
Star Ratings
Previously AAA Star Ratings
Australian Tourism Awards
Including Canberra Region Tourism Awards (to find out more about Canberra Region Tourism Awards, click here
Program integrity
All applicants are supported by our experienced and dedicated Accreditation Manager throughout the accreditation process. Our Accreditation Manager is equipped to provide as much or as little guidance as you would like.
Each Quality Tourism Accreditation and Star Ratings application is subject to an online desktop assessment conducted internally by our Accreditation Manager.
On an annual basis, all accredited operators are required to update the QTF Level 1 Business Standard; a component of both the Star Ratings and Quality Business Accreditation programs which encompasses all legal, insurance, licensing, permitting and compliance requirements.
Physical site inspections are conducted on a three-year cycle.
Why is accreditation important
The Canberra Region’s international and domestic competitiveness depends on our ability to deliver consistent, quality experiences and services to our visitors.
- Accreditation lifts the standard of our industry’s and visitor’s quality expectations.
- Accreditation is also an important indicator of the quality of your management and product delivery:
- Government and industry bodies look for accreditation when evaluating participation in various programs and in grant applications
- Our regional, state and national marketing organisations often look for accreditation when seeking products for inclusion in exclusive campaigns
- Independent quality standards are an important consideration for guests when choosing accommodation and experiences. More and more quests are placing higher expectations on the businesses and products they support, demanding quality and responsible management.
The Programs
Quality Tourism Accreditation
Quality Tourism Accreditation is a business development program based on quality assurance principles and best practice.
Quality Tourism Accreditation involves completion of information in the following areas:
• Compliance with both business and industry specific regulations
• Adherence to industry sector standards and codes of practice
• Risk management procedures and training
• Business and marketing plans
• Human resources management policy and procedures
• Customer service policy and procedures
• Environmental management policies and procedures
To register for accreditation, visit the Quality Tourism Australia website.
Star Ratings
Star Ratings are an internationally recognised symbol for quality accommodation standards, used in more than 70 countries around the world. Star Ratings are determined by a suite of more than 200 criteria that have been ranked by Australian travellers according to what is important to them, reflecting the cleanliness, quality, and condition of guest facilities.
Star Ratings are awarded to six distinct accommodation categories, each with their own tailored set of criteria:
• Hotels
• Motels
• Serviced apartments
• Hosted accommodation
• Caravan and Holiday Parks
• Self-catering
The ‘star’ symbols are a licensed trademark and can only be used by properties that have been licensed to use them. Star Ratings are your safeguard against ‘self-ratings’; properties who have assessed their own quality standards.
To register for accreditation, visit the Quality Tourism Australia website.
What are the benefits?
Each program has their own suite of valuable benefits and we are continuously working on new ways to bring greater benefit and recognition to our accredited operators.
Join a national network
of over 5,000 quality tourism business and increase your reputation
Flaunt your achievement
and display your accreditation logos on your digital and print marketing material
Credibility
receive an independent site inspection every three years
Business development
identify and establish development and improvement goals for your business
Exposure
increase your business visibility with a free listing on the Trust the Tick or Star Ratings website and inclusion in ATIC’s national advertising campaigns
Customer confidence
your guests can rest assured they have chosen an experience that meets best practice management standards and accommodation rated critically against standards that matter most to them
Star Ratings accredited properties also enjoy:
Free access to your own ReviewPro dashboard, where you can manage all your online reviews in the one place and receive an accumulative Traveller’s Rating.
Want more information?
Please contact our Accreditation Manager.
Debra Beetham
Email: debra@nationalattractions.com.au
Phone: 02 6162 4460